نوع مقاله : مقالۀ پژوهشی
نویسندگان
1 استادیار گروه صنایع دستی، دانشکدۀ هنر و معماری، دانشگاه سیستان و بلوچستان، زاهدان، ایران.
2 استادیار گروه پژوهش هنر، دانشکدۀ هنر و معماری، دانشگاه سیستان و بلوچستان، زاهدان، ایران.
کلیدواژهها
عنوان مقاله English
نویسندگان English
Problem statement:The impact of a city’s visual qualities on its audience is a significant concern for urban planners. This is particularly evident in the setup of occasion-specific images. Every year during the month of Muharram, cities across Iran install visuals appropriate for this period. The use of religious elements and components to enhance the influence of individuals in urban spaces is a key focus in this context, directly affecting the quality of presence and perception of the audience. Analyzing and examining the daily lives of citizens in such a setting is highly important in social history studies. In Isfahan, extensive advertising was carried out by the municipality for Muharram 2023. In the installed images, a common visual element, specifically the tear, was prominently highlighted. This study seeks to answer the question: What characteristics do the displayed occasion-specific works have, and what meanings do they convey to the audience?
Research objective: explanation of the visual aspects of Muharram in the contemporary social environment.
Research method: This study is qualitative in nature and based on a descriptive-analytical approach. The method of data analysis was qualitative, considering the content, and based on visual perception and haptic perception.
Conclusion: The findings indicate that the display of occasion-specific works with the central theme of mourning engages not only the visual sense but also other senses of the audience. Through the resulting haptic perception, a sensory relationship between the viewer and the urban space is formed. With the increase in the number of participants in the scene, a type of collective sensitivity emerges, playing a significant role in fostering communal participation.
کلیدواژهها English