Digital Epistemology as an Attitude Based on McLuhan’s Thoughts

Volume 21, Issue 138
December 2024
Pages 5-14

Document Type : Original Research Article

Authors

1 Ph.D. Candidate in Art Research, Department of Art Research, Faculty of Art, Kish International Branch, Islamic Azad University, Kish Island, Iran.

2 Full Professor, Department of Design and Clothing, Faculty of Art and Architecture, Yazd Branch, Islamic Azad University, Yazd, Iran.

3 Assistant Professor, Department of Art Research, Faculty of Art, Central Tehran Branch, Islamic Azad University, Tehran, Iran.

4 Assistant Professor, Department of Art and Architecture, Faculty of Art and Architecture, Shiraz Branch, Islamic Azad University, Shiraz, Iran.

Abstract
Problem statement: In the contemporary world, the term “digital” surpasses mere neutrality, it has evolved beyond a mere collection of tools. The digital age introduces the concept of “digital epistemology” into people’s lives.ٌ Digital epistemology, influenced by McLuhan’s “mosaic logic”, adopts a lens-like approach, viewing the interplay between cultural galaxies through digital interfaces. Contemporary individuals now comprehend existence through this multifaceted lens. This research raises fundamental questions:
Does digital merely encompass neutral tools and concepts, or does it actively shape our perception and understanding of life? Do the effects of digital epistemology extend beyond the present and future, impacting our interpretation of the past and historical events? How have “Emblems” influenced people’s lives in this digital age?
Research objective: To explore these inquiries, this article delves into the subject of digital contemplation, shedding light on digital epistemology.
Research method: This research method draws from genealogy—an approach that examines events and their dispersion resulting from conflicting forces. Unlike linear historical studies, genealogy provides a broader perspective. 
Conclusion: In conclusion, the findings reveal that digital transcends neutrality; it introduces digital epistemology into an individual’s daily experiences. This epistemological framework shapes understanding of both past and present concepts. Furthermore, the pervasive influence of emblems in the digital age imbues them with an epistemological function. 

Keywords

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