Multidimensional Analysis of the Aesthetic and Environmental Sustainability Aspects of Commercial Façade Design on User Perception and Preferences (Case Study: Tehran Metropolis)

Volume 22, Issue 144
June 2025
Pages 33-48

Document Type : Original Research Article

Authors

1 Ph.D. Candidate, Department of Architecture, Bam Branch, Islamic Azad University, Bam, Iran.

2 Assistant Professor, Department of Architecture, Bam Branch, Islamic Azad University, Bam, Iran.

Abstract
Problem statement: To date, many studies concerning the façades of commercial centers have tended to focus either on aesthetic dimensions or on performance-based criteria—particularly environmental sustainability. Consequently, a notable research gap persists in Iran regarding integrative approaches that simultaneously examine both technical aspects (such as thermal transmittance, green cladding, and solar radiation control) and perceptual-cultural dimensions (including urban users’ expectations and compatibility with local identity).
Research objective: Addressing this gap, the present study adopts a mixed-method approach—quantitative and qualitative to explore how visual and environmental features of commercial building façades influence the preferences and perceptual experiences of users in the Tehran metropolis.
Research method: In the initial phase, energy simulations and analysis of physical data (including thermal and daylighting indices) were conducted to evaluate the environmental performance of four selected commercial complexes. Subsequently, qualitative data were gathered through semi-structured interviews and perceptual questionnaires to assess user preferences concerning aesthetic and cultural dimensions.
Conclusion: The results indicate that façades which simultaneously reduce energy consumption and exhibit strong visual presence along with discernible cultural cues are significantly more effective in eliciting positive emotional responses and encouraging user engagement. Unlike most previous studies—often limited to either aesthetic or technical aspects—this research introduces an integrated mixed-method framework that systematically demonstrates the interrelation between environmental parameters and users’ psychological reception. This framework offers a strategic model for designing façades that fulfill both ecological goals and perceptual satisfaction among the target community.

Keywords

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